Midea
Client: Midea
Case Study: Comprehensive introduction of a global home appliance leader to the Polish market.
Website: www.midea.com/pl
Midea is one of the largest home appliance manufacturers in the world, based in China. The company operates globally, with its products available in over 200 countries. Midea’s offerings include both large and small appliances, such as kitchen appliances, air conditioners, and innovative smart home solutions.
Case Study
Challenge
When entering the Polish market, Midea was looking for a partner with experience working with international brands and the ability to navigate complex corporate structures. The partner needed not only to ensure the brand’s visibility but also to guide it through the entire process of expansion into Poland. The client sought comprehensive marketing support, from communication strategy to social media, trade marketing, and influencer marketing, as well as media campaigns and events.
Project objectives
Our task – and ongoing mission – is to build brand recognition in Poland and create a cohesive, well-thought-out communication strategy that highlights the scale and quality of this global brand while adapting it to local consumer expectations. A key element is continuous collaboration with retail chains, developing retail promotion plans, and advancing the client’s trade marketing. Another objective is to make the brand stand out from the competition.
Our approach
From the outset, we focused on a comprehensive approach. We developed a marketing strategy that considers the specifics of the Polish market while leveraging the strengths of the global brand. We ensure the brand’s presence on social media, managing profiles that educate, engage, and showcase innovative products in an accessible way. At the same time, we plan and execute digital advertising campaigns and influencer initiatives to reach new audiences. We also handle trade marketing, preparing sales support materials for retail chains and promotional campaigns at points of sale.
The outcome
Midea is entering the Polish market by building brand recognition and a positive image among consumers and business partners. A comprehensive communication strategy and presence in key marketing channels help the brand establish its position as a global manufacturer in the modern home appliance category in Poland. Thanks to our commitment and effectiveness, the client continues to entrust us with additional areas of collaboration.